"Cinzano 1920" clearly illustrates Cappiello's superb poster artistry. The black background and bold painterly style, which are typical of his work, makes the bright colors pop from their background to demand that you enjoy the Cinzano wine the poster is advertising. You can almost feel the soft bloom on the grapes and taste their dryness on your palate as the Cinzano sprite offers you a bottle of this extra dry Italian vermouth. How could you resist!
Leonetto Cappiello lived in Paris and is widely regarded as the father of modern advertising, producing over 530 advertising posters during his career.
